World-class Bobby Knudsen Jr petroliana and soda pop advertising collection is centerpiece of powerhouse auction series at Morphy’s, Sept. 30-Oct. 3
Knudsen’s entire 32-year collection of rare, authentic examples in superior condition – 90% in 9.0 condition or better – will be offered with no reserveDENVER, Pa. – On September 30, Morphy Auctions will begin the thrilling year-long adventure of selling the Bobby Knudsen Jr Collection of World-Class Automotive, Gas & Oil and Soda Pop Advertising. The massive personal collection will be offered in a series of three no-reserve auctions concluding in the fall of 2023, with all sales to be conducted live at Morphy Auctions’ gallery in Denver (Lancaster County), Pennsylvania. The September 30, 2022 series opener, devoted exclusively to Knudsen’s collection, will be followed by October 1-3 sessions featuring high-quality automobilia, petroliana and railroadiana from other consignors. All forms of remote bidding will be available, including live online through Morphy Live.Commenting on the importance of the Knudsen collection, Morphy Auctions’ Automobilia & Petroliana Department Head John Mihovetz said: “To me, Bobby is like the godfather of our hobby. As long as I have been involved in petroliana and soda pop signage, Bobby has been one of the leading lights. It’s challenging to find the right words to convey just how unique and historically significant his collection is.”Iconic circa-1929 Musgo Gasoline ‘Michigan’s Mile Maker’ double-sided porcelain service station sign with Native American graphic, 48 inches in diameter, condition 8.75+. Estimate $200,000-$400,000Topping the list of highlights in the September 30 session is a circa-1929 Musgo Gasoline “Michigan’s Mile Maker” double-sided porcelain service station sign. Emblazoned with the image of a Native American chief, the 48-inch-diameter sign is one of the finest known examples ever to be offered publicly. Very few double-sided signs of its type are complete and in undamaged condition. Knudsen’s treasured Musgo sign, which is graded 8.75+ out of 10, comes to auction with a $200,000-$400,000 estimate.A great favorite with